Your Marketing Strategy To Scale
Struggling to find ways that you can market your brand to scale? Don’t worry, we got you covered in this blog post. We will talk about brand awareness and the importance of analyzing results!
There are two streams you need to consider when building your brand and marketing strategy:
1. Always Attract New Customers (Increase Brand Awareness And Get Your Brand Out There)
To continue increasing brand awareness, you can use both organic and paid marketing. If you don’t already know, organic marketing includes things like social media, word of mouth, partnerships, earned media, events, etc. Paid marketing includes things like advertising, influencers, affiliate marketing, sponsored media, and more. As you can see, the possibilities are endless, and you should be picking the strategies that work best for you, your brand, and your target audience.
To help you grow your business, it’s crucial to have 1-2 of each organic and paid marketing. But be careful! Don’t over-rely on paid marketing because then you’re on the slippery slope of needing to constantly pay to gain new customers. And trust me, if you have to do that, you haven’t properly built a brand, you’ve built a marketing/sales machine.
But on the flip side, you can’t rely solely on organic marketing. This is because it will likely only get you so far. If you invest some money into marketing along with other things in your business that are working well, it can help skyrocket you to the next level.
Once you have the strategies in place to help you out, be sure to analyze the results. This is so important and we recommend that you listen to episodes 86 and 87 of our podcast as we went into more detail about the importance of analyzing your data, and how it's especially important here. Make sure you know exactly what you’re spending your marketing budget on and how you can utilize it well to take you to the next level.
2. Always Keep Your Existing Customers (Build Brand Loyalty And Trust)
We cannot stress how vital it is to build brand loyalty and trust among your current customers. There are so many statistics out there that show it takes up way more time, energy and money to attract new customers. Therefore, it’s important to make your existing customers happy and have them come back to you. Doing this is cheaper and easier for you and can even help with word of mouth.
Always keep a pulse of where you can improve your business — in areas such as product, customer service, lead generation, conversion, end of life, etc.
We hope this was helpful because it can all be intimidating at first, we know that you can do it and we are always cheering you on here at Recloseted. This is a sliver of what we work on with our clients in our Business Consulting services. Our DM’s are always open so feel free to message us with any questions or support!
